This news article published by ABC News Online, is a ‘mobile-optimised’ site, distributed by the national news service, ABC News. Content has been tailored to fit mobile ‘screen size and orientation’ for increased visibility whilst the ‘bandwidth’ has been adjusted to speed up page load time (Hinton & Hjorth 2013, p. 13).
McDonald has used ‘chunking’ as an effective way to break up text however, the number of images and hyperlinks need to be reduced to de-clutter the desktop interface. Despite slow-load time, the busy page could distract users and lead to a decline in foot traffic.
User-generated content could be taken from a comments section and form the political discussion or debate as the premise for a podcast centring on Australia’s refugee intake. The podcast could involve an interview between artist Ai Wei Wei and Biennale’s Artistic Director, Mami Kataoka , published on the ABC Listen App, furthering ABC News’ multi-medial reputation.
The original byline could be substituted for McDonald’s Twitter page so users can ‘follow’ the journalist, ‘tweet’ or ‘share’ the article on their own web and social media platforms. Tactical hyperlinks enhance the overall news ‘value’ in terms of the ‘transparency’ and ‘credibility’ of information (Bradshaw 2017, p. 31).
Word Count: 205
Bradshaw, P. 2017, The Online Journalism Handbook: Skills to survive and thrive in the digital age. 2nd ed. Oxon, New York, Routledge.
Hinton, S. & Hjorth, L. 2013, ‘What is Web 2.0?’ In Understanding Social Media, London & Thousand Oaks: Sage, pp. 7-31.