Lack of crucial Features in the article
To draw readers to the story, there should be a powerful image above the fold to attract and maintain the interest of the readers, providing them the motivation to continue scrolling.
The half visual image above the fold, decreases the scannability of the page. The big size’s of the images throughout the article elongates the article, furthering the decrease in scannability as well as providing the readers the opportunity to loose interest in the article.
Insufficient use of Multimedia and Hypertext
The buzzfeed article ONLY used one form of multimedia: images, whereas if they included the form of videos with auto play they would be able to engage and attract more users.
Throughout the article the form of hypertext was not used, hence if there was a reader who wanted to know more, they would not have had the opportunity to do so.
On the other hand the article was very interactive, options of sharing the images were provided as well as a comment section for users to voice out personal opinions.
Information of the author were provided as well as means of contact with buzzfeed, which shows transparency.