Comparative Analysis of Hindustan times a mainstream news publication vs Vox a digital born publication

Journalism Analysis based on Bradshaw Basic Principles of the same story between Hindustan Times and Vox- Trumps tweets about strike in Syria

Trumps comments and tweets about the ongoing war in Syria, is being covered all around the world, published on both mainstream online news publications and digital born services.

Hindustan Times and Buzz Feed has both covered the above story and will be compared on their online presence and presentation of the story.

Online Background

Hindustan Times

Hindustan Times HT for short is an Indian English-language daily newspaper founded in 1924 by Rajya Sabha M.P. Hindustan Times has 3.7 million readers across India. The Ranking on the online news is globally- 1997, nationally-106 and categorically-309.

Screen shot: Hindustan Times Rankings- By Similar Web Analytics






Vox was founded by Ezra Klein, Mellisa Bell and Matthew Yglesias in 2014, they were launched by Vox Media.

They are ranked globally, nationally and categorically 3059, 811 and 29 accordingly

Screenshot: Vox rankings- By Similar Web Analytics


Vox User Demographics

Their audience consists of 57% male to 43% female. Their highest age demographic of 21% are aged 35-44, with ages 25-34 with 20%, portraying vox targets millennials.

Screenshot: Vox User Demographics- By


Online Presentation

Analysis of Hindustan Times News Story
Trump says Syria attack ‘very soon or not at all’- By Yashwat Raj April 12, 2018

The article will be analysed through the basic principles of web writing by Bradshaw(). In terms of brevity the article is short and concise, the story is mainly factual and is to the point. The article quotes multiple tweets Trump made regarding the war in Syria, this elongated the article and made it chunky which decreases scannability. Instead of quating the tweets the article could have included images of the tweets, this would have reduced the length of the paragraph and shorten the sentences. This would have also increased the multimedia present in the article. The article contained one image of Trump that can only be seen partially above the fold (). More images would have helped break up the text in the article as well as links to the pages of the tweets would have encouraged comments to be made, increasing interactivity.


Hindustan Times not being a digital born news publication was surprisingly adaptable, which brings is to the second principle of Bradshaw- Adaptability (). The page was designed well throughout anytime of the article the reader would be able to share to multiple social media platforms, mail and print the article.

Screenshot- Hindustan Times Sharing mediums

Bradshaw’s third principle is Scannability (), even though the article only consisted of a main heading and a subheading, the article did not lose scannability as the article is a news story and not a feature and therefore is naturally short and concise. Hindustan Times did lose scannability through the lack on key search engine optimised words present in the article, which could have been furthered embedded and attracted more readers.

Interactivity Bradshaw’s fourth principle () was not present in the article. Hindustan times did not contain videos or links. There are a number of tags at the end of the article that does not open on a new page which can be disengaging. At the end of the article a comment section has not been provided for interaction. Linking to the last principle of Bradshaw, Conversation(). With a lack of comment section there isn’t a opportunity of the writer to generate conversation. With the ability to share the article on social media there was not much conversation generated.


Analysis of Vox News.

Trump just tweeted that a strike on Syria is imminent- By Alex Ward, April 11 2018


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