The headline works great for online delivery. It phrases the fact with 12 words and appears to be interesting and funny, which could draw viewers’ eyes. Under the circumstance that people are panic-buying toilet paper, viewers could easily understand what this news is about.
However, for the viewers who do not get the point, this headline does not work well, because viewers simply cannot get it. The subheadline supplementing the situation only appears after clicking into the news, which is not effective enough for viewers to understand the situation immediately.
The article embeds several links to help viewers understand the whole picture. 3 links go to other articles of VICE, 2 go to external news websites as references. As a digital born news site, it could have links to multiple media forms such as videos or pictures and social media like tweets to make the article more appealing to viewers.
The article is too long for a digital born news site. Meanwhile, the news puts its frame on a ironic situation, but it is written mainly like a piece of hard news with lots of quotes. It could be improved by using a not quite serious tone and using some images or social media reactions.