The rise of AI: Reshaping or Replacing Australian workforce?

Modern Office Room


Over the past few months, OpenAI launched ChatGPT 3.5 and 4.0,  an AI chatbot that gained one million users within five days of its launch. This potent tool is capable of aiding in tasks such as computer programming, cover letter writing and even processing both textual and visual inputs. However, there are growing concerns about the capabilities of AI, including Elon Musk , co-founder of OpenAI previously, who expresses his concern, “ChatGPT is scary good. We are not far from dangerously strong AI.”

The increasing capabilities of AI have caused concerns about its potential to disrupt traditional employment practices in Australia. According to Telsyte’s Australian Digital Consumer Study , 35% of current jobs can be fully replaced by AI, and 42% of individuals believe that AI will replace their job within the next five years. This is an alarming development for many Australians, especially for fresh graduates and students. Entry-level positions that involve monotonous tasks like data analysis and trend identification are at significant risk of being automated by AI .

Percentage of jobs would be impacted by AI in Australia— Telsyte
Percentage of jobs would be impacted by AI in Australia— Telsyte


Story Angle

The feature story mainly focuses on the impact of AI on the Australian workforce and provides valuable insight to fresh graduates or students in planning their career and acquiring the right skills. The story starts with real life stories, Danny, who is a fresh graduate works as a media operator in an internet tech company. She shares her thoughts about AI and how AI helps her efficiently in her work. The story explores her experiences and perspectives on AI. The story would also add perspectives from AI experts and HR professionals to add authority and voices. 


Publication and target audiences

I intend to submit my article to Honi Soit (2023), the weekly student newspaper of the University of Sydney, as it caters to my target audience of students and fresh graduates. The newspaper is widely distributed across the campus and has a dedicated tech section, making it convenient for readers to access my topic. Additionally, I choose Honi Soit as they have not covered a similar story, which I believe is an opportunity to introduce new ideas and perspectives to the readers.

Honi Soit website screenshot


Ideas for multimedia, hypertext and interactivity

To enhance the story, I will add an infographic that explains the different types of jobs that are at risk of being replaced by AI allowing students to better decide their career, along with images of different AI tools’ function. Additionally, I will add hyperlinks about the description of AI products to provide extra information for audiences to delve deeper on specific topics.

News Value:

Impact: AI is impacted 35% of jobs in Australia.

Timeliness: AI is an emerging technology that is rapidly changing the job market, and audiences need to be aware of its impact on their career prospects.



Danny Wang: fresh graduate working in internet tech company

Zack Rubinchik: an AI engineering in a tech company

Sarah Matthew: an human resources in a FMCG company

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