Blackground
Australia is affected by the problems of rising house rents and housing shortages, which have affected the people and made it difficult to afford the cost of renting houses. Australia’s population is growing rapidly now, and it is difficult to build houses to meet the population demand, resulting in a housing shortage. The survey shows that since the outbreak of the epidemic, national rents have risen by 36.1%. International students said that rents have risen, but the quality of housing and living standards are difficult to guarantee. Compared with the rent in the city center at the same price level, the quality and usable area of houses in remote areas are better.
News angle
This article analyzes the housing difficulties faced by young people and minorities in Sydney. Young people face economic pressure in the Sydney area. The report emphasizes that the high rent in Sydney makes it difficult for many young people to afford it, forcing them to share a house with others or live in poor housing conditions. How do young people deal with the current high and difficult housing difficulties?
Target group
The target audience of this report includes young renters in Sydney (about 18-35 years old). They include college students, fresh graduates, young people who have just entered the workplace, etc. They may encounter problems such as unstable income, lack of asset accumulation, and rental experience in Sydney. In different websites and reports, they may need to pay attention to and understand the real problems, such as Sydney’s rental situation, real estate resources, and the quality of shared housing. Speak for the young group who have just entered society and promote society to face the differences in life pressure between generations.
Interview plans
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International Student in USYD（Yuxuan Pan, 22 year-old, China）
Share the current situation of renting a house in Australia, previous experience of renting a house and some difficulties faced in renting a house
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Immigrant（Ricky, 30, Australian permanent resident）
Will immigrants face identity discrimination and influence when renting or buying a house in Sydney? Share the renting situation in the working period and the renting experience of colleagues around.
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Real estate agency （Bryan Sun, Crowncre Company）
Understand the current situation of rental housing and the real estate industry in Australia. Estimate the rental situation in the Sydney area in the next five years and give young people some renting experience.
Sources
The Sydney Morning Herald: “Sydney’s housing catastrophe is just around the corner. Gen Z knows how to fix it”
BBC: “Australia’s looming election brings housing crisis into focus”
ABC News: “New planning laws to help ease housing crisis in NSW are seeing home owners cash in”
Publication and Online Delivery
I would publish the Features in The Guardian Australia. And draw attention to the rental problem through the city’s housing dilemma and the youth group. I would use the exposure and interaction of multi-platform media to interact with readers through editing interviews and survey sharing on new media platforms such as Instagram.
The topic is timely—Sydney’s housing crisis affects youth and minority renters, using real stories for balance. A stronger lead would enhance impact.
The proposal is clear, well-structured, and logically presented, but minor grammar issues (e.g., “Blackground” → “Background”) and redundancy can be trimmed.
Mainstream media sources (ABC News, BBC) add credibility, but government or advocacy group data (e.g., ABS, Shelter NSW) would strengthen the factual base. More specific referencing is needed (e.g., rent increase source).
Online delivery is strong, but specifying SEO keywords and digital tools (interactive maps, short videos) would optimize reach.
The presentation is solid but needs minor spelling and formatting improvements.