Is WeChat overrated as a campaign tool in this federal election? – Q4 2019-05-28 Derek Chi 0 What are the ways you can evaluate a campaign that was run on WeChat subscription account? Source: www.pymnts.com You can look at the in-depth data analytics, such as engagement rate, the amount of time people spent on a page, the amount of people who scroll through the whole article. You can look at some straightforward data, such as views, the amount of repost, likes and comment. Both Correct! Wrong!