Story topic and angle
The 2019 Ethical fashion report was released a few weeks ago, and more than a third of companies have improved their rating grade since 2018. Among them, Zara, as the subsidiary brand of Inditex, was also graded from A- to A by the Baptist World Aid Australia’s report. It is worth to mention that Zara Australia has joined the high street brands like H&M in clothing recycling program since last December, which is available in all 19 Australian stores.
Also, the commencing of the annual Fashion Revolution Week during the week of 24 April makes me believe that it is the right time to write a news story about sustainable fashion. It is already the sixth year of Fashion Revolution Week memorialising the Rana Plaza collapse disaster in Bangladesh where over 1,130 sweatshop textile workers died.
The panel event “Fighting Fast Fashion” will be launched by the slow fashion label Well Made Clothes in the last day of this week, and it would be a great opportunity for me to get the review from the other side. Because the event would focus on the major human rights and environmental concerns in the fashion industry which were regarded as the issues brought by fast fashion.
Thus, I would like to complete a piece of news feature about sustainable fashion in Assignment 3. The news values will be proximity, timeliness, and impact. The angle of this story will concentrate on what sustainable efforts else can the fast fashion create for transforming after improve their transparency of the supply chain and launching the recycling schemes.
Chosen publication and target user group
My intended publication would be the digital born website, Eco Warrior Princess. Launched in 2010, it is “one of the world’s leading platforms” based in Queensland and devoted to sustainable fashion and conscious business. According to the media kit, the 144,600+ monthly readers of Eco Warrior Princess are 95% female aged around 30 mainly from the USA and Australia. It obviously reaches a consensus of my piece which targets Australian women concerning about ethical fashion.
Sources of information
For achieving this feature in a more comprehensive way, both perspectives from the slow and fast fashion’s spokespersons who own bigger views and the authority are important. Meanwhile, I need to collect professional opinions from the academic field via my interview.
Therefore, in addition to Zara that I am trying to get in touch with, my intended interviewees of this story will also include Melinda Tually, the inspiring coordinator for fashion revolution AU/NZ, and Vicki Lin, a post-graduate student in The University of Manchester, whose main research field is sustainable fashion textile technology.
Moreover, the related sources both from the documentary and online are essential as well, such as the mentioned ethical report and the deadly collapse of the Rana Plaza video documentary.
Ideas for posting online…
To make this news feature be able to provide a good visual result as a piece of online journalism, I will follow the multimedia style of the Snow Fall project of the New York Times. Not just the effect embedded links, the first-hand images of recycling schemes slides, editing video of Tually’s interview, and even the hyper-local are the technologies I want to insert into my final assessment.