Compared with other ‘formal’ reports over Brexit happening in the UK, such as the ones by BBC and ABC, this article seems unique. After reading it through, I find that the writer is hungry for clicks on his article and has less concern over its content strategies.
Such an attractive headline is very likely to raise the viewers’ curiosity, if only it has the chance to be searched. The headline would be more optimised on search engines if the keywords, ‘Brexit Outcomes’, were put in the first positions.
As for the content, Gavin writes emotionally and without sources. In the latter part of the article, he predicts several ridiculous outcomes of Brexit with a firm tone, without any support.
Although these pure ‘opinions’ might satisfy some viewers who only chase for interesting sayings online, such writing makes this jounalistic article a one-way story-telling reading without any conversation. Situation would be better, if Gavin linked more sources for his pridictions.
Thus this article meets few standards of online delivery, for it not only goes against the ‘BASIC princles’, but lacks search engine optimisation.