Well-known Australian street artist, Anthony Lister, was arrested on Tuesday and charged with a number of offences, including allegedly sexually assaulting multiple women. ABC News covered the story with the headline: Artist charged with sexual assault of four women and tattooing one without consent.
The headline for this story could have been more searchable if it had included Lister’s name, given his status in the art scene. The length of the headline might benefit from being shortened for readers on mobile or tablet devices, as the full headline is cut off when appearing in search results on mobile.
The story did not include any links, aside from photo captions that when clicked, lead to a page showing a larger version of the image. The author could have provided a link to the original source of the statement quoted. Additionally, links to other stories involving high profile sexual assault allegations, or on Lister himself, would have given the reader more motivation to stay on the website for a longer period by looking at related stories.
Adding a comment section would increase the ability of readers to share their opinions at the end of the story. Another way of increasing engagement or participation from the readers might be to include the journalist’s Twitter handle and email on the page, opening himself up to being contacted about the story.