News Feature Topic and Angle
In recent years, delivery drones have been increasingly applied by many countries in the world due to the diffusion of COVID-19. Australia is one of them, launching drones to achieve contactless delivery to keep safe. Logan is even called the capital of drone delivery. There are two kinds of delivery drones in Australia, Wing and Swoop Aero. Wing, belonging to Alphabet (Google’s parent corporation), is the first delivery drone mainly used by the public which I will focus on. It has collaborated with Coles, DoorDash and other large-scale stores/platforms and property company Mirvac to provide delivery service, indicating it tries to occupy a large proportion of the delivery industry and people’s life. A report shows that every 25 seconds will happen a delivery and over 30,000 deliveries were fulfilled by drones in two months last year in Australia.
Compared with traditional delivery, drone delivery has positive impacts offsetting original defects, but meanwhile, this drone delivery brings issues to different stakeholders, like burden distribution. With the great demand for delivery service, the question of whether it is better to choose drone delivery or should drone delivery be widely used/replace the traditional approach is a concern and needs to be explored. Moreover, lots of people might not be aware of this novel service that talking about this topic could moderate people’s information gap. This news feature will discuss how delivery drones work, what improvements drone delivery have than traditional one, how applying delivery drones generates challenges to users, society and the environment, and what grand strategies of relevant companies for drone delivery in the future. Also, I will incorporate some suggestions to the development of drone delivery.
Publication and Target User Group
The potential publication is The New Daily, a digital-born Australian news website. It has various specific categories of news. TECH section about technologies under the LIFE column is accurate for posting my feature which also relates to technological evolvement and service. Its audiences mostly prefer topics of computer and technology that is able to enlarge my feature’s market. Besides, providing a comment area with censorship is this publication’s feature. People can express their insights about drone delivery rationally to give others advice on whether this service is suitable to use in different dimensions.
My target group is adults who are interested in emerging technological products, be familiar with using digital devices and love online shopping and ordering take-outs.
Sources of Information
- An interview with Jessie Ji who has lived in Queensland and touched drone delivery to share her experience and points of view
- Reports and introduction about drone delivery on Wing’s website
- The Conversation, about the risks of applying delivery drones
- An investigation of drone delivery in the ACT
- Dronelife, achievements of drone delivery
- Australian Aviation, a podcast of Simon Rossi, Wing’s chief
- Relevant research from socialists, economists and environmentalists
Multimedia, Hypertext and Interactivity
- A video/photo of the interview
- A YouTube video explaining drone delivery’s process
- Delivery drones related images
- Twitter’s tweets and Instagram’s posts
- Embedded links to some data, news and reports
- An area for audiences to comment/create conversations
- Contacts and social media accounts for further discussions