‘BASIC principle’: the key content strategy online writers should not abandon

Vice news By Rex Santus. Source: Vice News

In terms of the ‘BASIC principles’ for web writing, the story written by Rex Santus about Elizabeth Warren’s presidential candidate announcement of the plan could be better if it develops more on its interactivity, adaptability, and scannability.

Generally, the links in the online story provide some relevant and useful information outside the news page by clicking some specific phrases in the content. However, there is only one hyperlink in this 327 words Vice news.

The lack of interactivity in this story not only is due to the limited hyperlinks but the insufficient embedded media. The editor could improve this by inserting supportive multimedia throughout the article.

The Supportive Chart
Largest Global Companies in 2018 vs 2008. Source: Milford Asset Management

For example, video or chart above would help to explain how those tech companies ‘control a large amount of the world’s wealth’. Meanwhile, these media break up the paragraphs so that the reader could easily read through the screen.

As for search engine optimisation and traffic increasing, this piece of the story can create some functional and trending tags below, such as ‘Elizabeth Warren’, ‘Presidential Election’ and ‘Tech Companies’ so as to be searched within the whole web scale.


About Sally Luo 5 Articles
Sally is a Sydney based media practice student whose undergraduate major is fashion communication.

1 Comment

  1. Great suggestions Sally, and nice to see you mentioning Bradshaw’s principles. What else would you link to, to develop this story? I’d link earlier to her blog post, and add a link to a story about the Queens rally, and to her page on the Democrats website. I like the table you present, but would Vice be likely to pay to produce one, given this is only a breaking news story? The table would take an hour to source and produce – valuable news gathering time. It’s the sort of thing you might do for a feature. It would be good to have more information about Rex Santus. There are not bio details in this linked page, only excepts of stories he has written. In your next assignment don’t forget to set your links to open in new tabs, and make sure you caption the image correctly (it’s of Elizabeth Warren) and include correct alt text.

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