The news story published by Ryan Broderick on Buzzfeed News can be improved in several ways to present a clearer and more readable structure.
The advertisements could be easily mixed up with news images as they are both placed between paragraphs and are similar in scales. This kind of layout leads to readers’ confusion and distraction from the story. Placing the advertisements aside next to the texts rather than between the texts would be a better option.
The appearance of hyperlinks in the text is slightly too frequent and some of the links are unnecessary and interrupt audiences’ reading. For example, there are three links about Lijian Zhao’s tweets and twitter account in the second paragraph. The paragraph itself is already short and clear, hence the hyperlinks would make readers hard to concentrate as people would click on each link to see what exactly the text is referring to. A better way to do it is to place only one link to Lijian Zhao’s twitter account and present his tweets by putting screenshot images of his tweets below.
Moreover, the hyperlink of “have concluded” in the third paragraph links to WHO’s updating page about coronavirus worldwide situation rather than a clear report or news that gives a conclusion of where the disease starts.
The same thing happens again with the following hyperlink “around the world”. The link leads readers to a news heading: “These Charts Show How The US Coronavirus Outbreak Compares To Those In Other Countries”, which gives very much of confusion since readers would normally expect to see a report telling data about infected people and deaths caused by coronavirus around the world rather than a comparison between the US and other countries.
The news only uses images to support its text. However, it uses videos to support its ads, which makes the ads having a stronger appearance than the news itself and becoming a big distraction to the audience.
Although its heading contains keywords such as coronavirus and China, it has only one hashtag: China. It would be so much better to contain hashtags such as “coronavirus”, “COVID-19” and ”Chinese government”.