![screenshot 2019-03-26 screenshot of the survivor's ticket in Ethiopian Airlines crash news.](https://www.meco6925.dmu.net.au/wp-content/uploads/2019/03/Xnip2019-03-15_00-37-27-678x381.jpg)
The Ethiopian Airlines crash dominates the headlines recently, I decided to choose a news story from Buzzfeed, a digital-born publication, to give some improvement suggestions.
NEWS RESOURCE:
Buzzfeed: https://www.buzzfeednews.com/article/maryanngeorgantopoulos/man-missed-ethiopian-airlines-flight-302
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The content needs to be less repetitive and images have to achieve language-free
About content, the Buzzfeed headline is concise and detailed, but repeating the headline information in the first and second paragraphs may reduce the reader’s interest in continuing reading.
![Screen shot of first paragraph in Ethiopian Airlines crash news.](https://www.meco6925.dmu.net.au/wp-content/uploads/2019/03/buzzfeed-1.jpeg)
About the image, the feature Facebook post was captioned in Greek, which could not give the provide a smooth reading service for English-speaking readers, it could be translated into English (Click on the picture to see the translation).
![Screen shot of the feature facebook post in Ethiopian Airlines crash news.](https://www.meco6925.dmu.net.au/wp-content/uploads/2019/03/facebook.jpeg)
Moreover, the Buzzfeed lacks relevant news links because this is a personal account.
![Screen shot of relevant news link in Ethiopian Airlines crash news.](https://www.meco6925.dmu.net.au/wp-content/uploads/2019/03/buzzfeed-link.jpeg)
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Better advertising placement or less advertising insertion
In terms of advertising layout, The Buzzfeed, as a digital born service, has one of the major financial sources to support its operation. Therefore, advertisements are too much inserted (often appearing in the article) and very eye-catching (colorful and in the form of moving pictures), which could cause the reader’s attention to be easily distracted.
![screenshot 2019-03-26 Screen shot of advertising in Ethiopian Airlines crash news](https://www.meco6925.dmu.net.au/wp-content/uploads/2019/03/WechatIMG7.jpeg)
Regarding the reader’s participation, the Buzzfeed opened the reader review area which is good.
![Screen shot of the comment area in Ethiopian Airlines crash news.](https://www.meco6925.dmu.net.au/wp-content/uploads/2019/03/WechatIMG16.jpeg)
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