The Conversation: Should we bring back the dodo?..
In general, some ways to improve the online delivery of this story could be:
The headline of the news could be more concise to make it more attention-grabbing and intriguing, such as “Can We Bring Back Extinct Species?” A 19-word title is lengthy and severe that may not enhance the reader’s interest.
More relevant Image
The image in this article is not compelling enough and inconsistent with the paragraphs.
I think it would be more convincing to insert an image comparing the genetic specimens of the dodo and the Nicobar pigeon in this paragraph.
The links in this article are dense, using a video or infographics to explain some proper nouns can make the article more engaging and help readers visualize the concepts discussed in the article.
This news supports sharing and commenting on different social media, using the hashtag, and inserts audio of reading the full text to increase interactivity.
Also, adding a Poll or survey asking readers whether they agree or disagree with the de-extinction efforts can be a good way to improve Interactivity.