On March 9, ABC News published the text on how the public is calling for gender equality, particularly on issues such as abortion rights and equal pay, through International Women’s Day on a global scale.
We can ensure that the article is optimised for search engines by including relevant keywords in the headline, subheadings and body text, which helps to increase its visibility and attract a wider audience. The strength of this story is the segmentation of the text with gender issues from different countries for online reading, utilizing chunking words, famous quotes, and images of women’s protests. However, the headline of the story does not accurately convey what the story is about and does not even mention the full name of International Women’s Day. Only Afghanistan is mentioned, and the lack of ‘global’ in the headline may cause some audience loss.
The structure of the story did not follow the inverted pyramid, which places the most important content at the beginning. Although the journalist emphasized the description of gender apartheid in Afghanistan in the lead, there was more description of global gender inequality issues.
This news article includes photos and videos of protests, starring, chanting, and sign-bearing, which help attract readers and maintain their engagement. In addition, journalists can add links in each paragraph that contain relevant reporting, providing background information and deepening the reader’s understanding. Providing background information on International Women’s Day and the issues addressed by the rallies can help readers better comprehend the importance of gender equality. For instance, why did the education minister of Peru compare female protesters to animals, in areas that the public may not be so familiar with? Why did Russia attack the LGBT lifestyle through Women’s Day? This can be achieved by providing transparent information and ensuring that the journalist’s reporting is fact-checked. Therefore, it can keep the reader vigilant and provide authenticity for the rest of the story.
To increase the accessibility of stories, mainstream media can be combined with social media to encourage user participation and discussion. Add call-to-action phrases at the end of the story to encourage readers to share their experiences or thoughts on gender issues.
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