Commentary on Reuters News about Christchurch Gun City in New Zealand

The news article I would like to analyze is “Gun Shop says Christchurch suspect bought weapons online” from Reuters.


                  Source: Reuters: a screenshot of news


First, the headline does not have enough keywords to represent key concepts. To capture readers attention and boost SEO ranking, I would change it into “New Zealand Gun City sold weapons to Christchurch shooting suspect online”. Instead of the suspect “bought”, having the weapons “sold” could attract more readers. Keywords like the location and shop name are included. Also, it emphasizes him as a “shooting suspect”.

Second, the story does not have a subheading. I would use the gun shop owner’s quote “We detected nothing extraordinary about the license holder. He was a brand new purchaser with a brand new license.” Using quote increases authenticity of news.

Also, the story does not have any attribution to sources. Below shows phrases that should be linked to sources.


   Source: Reuters, a screenshot of text


The phrase “New Zealand gun laws” in the above text should be linked to a source as proof, for example, to another piece of BBC news about New Zealand gun law.


  Source: Reuters, a screenshot of text


The phrase “Fifty people were killed” in the above text should be linked to other news about the shooting, be it from Reuters or other news channels.

Furthermore, below shows the news does somehow include a video in terms of multimediality.


       Source: Reauter, a screenshot


However, the video should have been placed in a higher position instead of being at the end of the news, in this way, it keeps readers move down the page and increases engagement.

Lastly, the news shall include comments box to increase interactivity.



1 Comment

  1. Excellent observations about the SEO headline issues, the need for strategic links and video placement Vivien. I agree that the headline could have been more SEO friendly. For example, “New Zealand gun shop sold weapons to Christchurch mosque shooting suspect”. The shop name would not be of relevance in searches. Yes, a short precede pull quote would have been good – but half the length that you suggest. Where did you find that video content? It’s not in the story I viewed. You might have noted that Reuters is a news agency and does not provide news media with links or enhanced online material – just copy and photos.

    On your web writing: you needed to set a feature image, with a caption, copyright details and alt text. Keyword tags don’t include hashtags, as these are used in WordPress themes. Please make sure your link phrases are short (2-3 words) and include keyword phrases. Also ensure you have included your biographical details in your profile, with photo and contact detail.

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