Daily Mail Australia Reports the AAP Closure

Daily Mail AAP Closure

Australia’s only news agency AAP to close after 85 years as bosses say the business ‘is no longer viable’ as featured on Daily Mail Australia.

Overwhelming Multimediality

This article suffers from multimediality overload, emphasising images and videos over text. For an article with less than 500 words, contained within are a whopping 11 images and two videos that appear sequentially – all of which are visually uninteresting and repetitive. This doesn’t include the surrounding bombardment of advertising. An easy improvement would be to reduce the amount of images to avoid repetition.

Limited Hypertextuality

Hypertextuality is non-existent within this article; the only link provided is the author’s name, which is anonymously stated as “AAP” only, and links to other contributed articles from the press agency. Within the article there are no hyperlinks to other sources or sites. Adding links to the closure announcement and related coverage would add credibility.

Scannability Shortcomings

The written content is lumped together into two sections before and after a barrage of photos. This ordering of content impairs scannability for the user as the layout is seemingly unending and tiring to the eye. It would be advisable to rebalance the layout of the article so that the text is evenly distributed in comparison to accompanying imagery.

About Sally Smythe 3 Articles
Current Master of Media Practice student at University of Sydney. She enjoys writing, true crime, and discussing if it's possible to separate art from the artist.

1 Comment

  1. I love the term “multimediality overload”! I also think your suggestion to reduce the number of images is an interesting one – suggestions by some students to deal with chaos on the DMA’s pages have included removing the advertising, which would pose questions about revenue for the site.
    The link to the AAP byline doesn’t provide info about AAP – it appears to lead to other AAP stories. Cute of the Mail to use AAP’s own story about its demise 
    Good suggestions for hyperlinks to primary source material, research, and related coverage.
    In your post you use clear subheadings, shorter paragraphs, and space to structure your analysis and make the content scannable and easily read and understood. The screenshot is correctly captioned and attribution given to the source of the image. Your links are embedded in text and open in new tabs. You have also assigned your post to the correct category, and you have identified SEO-friendly keywords to use in the post title and as keyword tags.
    In addition, you use the appropriate naming conventions for the features and functions of online journalism. In part 2 of the assignment, add reference to Bradshaw and other readings to support your analysis.

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