Out-of-control bushfire burning more than 15,000ha continues to spread near Hill End, NSW


  • Title: Out-of-control bushfire burning more than 15,000ha continues to spread near Hill End, NSW

The headline is short and punchy, with information about who, what and where, and below it you can see who edited the story, when it was published、updated and how long it has been published.


  • Interaction:

By clicking on the journalist’s name you can be redirected to the journalist’s personal page: a professional photo, location, education and other social media accounts.This allows readers to see the journalist’s coverage of related stories on different platforms, allowing them to learn more about the news and make it more widely available.

All of these platforms allow direct communication with the journalist, the difference being that on Twitter she shows more of her normal human life as a journalist at work, behind the scenes of writing and building her personal brand, embracing communication.



Multi-media content:

following lead gives more details: the damage caused by the accident, updates on the rescue, local current situation.

The text part is well organized, with different font sizes, bolding and centering to make the article more readable. Concise bullet points are also given for easy reading.

In addition to the text, there are three high-quality photographs and two videos (with descriptions, sources and hyperlinks).

The news also contains different voices: quotes from Rural Fire Service, Mr Drinkwater who experienced the incident, and RFS incident controller Troy Porter to give the reader a more immersive view of the incident.


  • News dissemination

Readers can share the news to various platforms or print it with a single click directly after the headline or at the end.

Platform also gives a few keywords to help remember and know more about the story by clicking on the keyword hyperlink or the related news recommendation below.



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